Jeff Carver, owner of the Wismer House in Port Elgin and his management team, have come up with a unique customer awareness initiative.
Patrons who may have imbibed a little too much may find a ticket on their windshield. It’s not a parking ticket however, but a redeemable coupon for $10. What’s behind the idea?
“We want to encourage our patrons to act responsibly and not drive after they have had a couple of drinks,” explains Carver. “If they leave their vehicle overnight in our parking area, they will have a $10 gift coupon for their next visit.”
The idea is so great that it has been picked up by major news networks, including Fox News in the U.S.
Comments on the Wismer’s Facebook page range from “Awesome” to “Great” to “wish other places did this”!
The yellow slip of paper, looking for all the world like a parking violation ticket, reads: “You made a smart and safe judgment call” and “we like the cut of your jib.” In a further act of Canadianness, the $10 gift certificate then apologizes, stating: “Sorry if you thought this was a legit parking fine.”
Creative promotional ideas are nothing new for Carver who is an active member of the Saugeen Shores Board of Trade. He's an interesting guy...needless to say!
I like the cut of his jib!
I like the cut of his jib!
No comments:
Post a Comment